Logo test

To highlight the emotional impact of good graphic design versus bad design, let's compare two logos of funeral homes. Based solely on the two logos shown below, which company's funeral services would you feel more comfortable using?

Note, to provide an unbiased comparison we have used two actual real life logos that were not created by webbi. We have changed the company names for privacy.

Of the guinea pig subjects webbi tested this theory on.....100% chose the second company, Parman Funeral Homes. When asked why, the subjects said it looked more peaceful, more dignified and more trustworthy. In this instance, the designers of the second logo have successfully conveyed the concept of peace, dignity and trust which are all important factors when choosing a funeral home.

 

Some of the reasons given for NOT choosing the first company were 'the colours were too garish', 'the logo was too confusing', 'the logo looked outdated and if their logo was outdated what would their coffins be like!'

 

Back to Graphic Design page >>